This weekend Sony's Ghostbusters hits theaters amid a flurry of headlines such as being named the film with the most disliked movie trailer in YouTube history to Sony chief Tom Rothman responding to the negative online response by telling The Hollywood Reporter, "It's the greatest thing that ever happened. Are you kidding me? We're in the national debate, thank you. Can we please get some more haters to say stupid things?" As a result, awareness certainly seems high, but how that...
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