Mid-century modern is an umbrella term that describes the popular industrial design taste ranging from the mid-1940's to the mid-1970's across all disciplines—architecture, interior design, product design, and graphic design. It was huge shift in its time, orbiting around the desire to strip away excessive ornamentation and get things down to their most basic shape elements. Despite the changing aesthetics of the 1970's onward, it continues to endure—in the words gallery owner Patrick Parrish, "It’s been the new cool thing five times in the last 50 years."
Of course, no design era is the pinnacle of perfection. Elements of mid-century interior design can oversaturate our eyeballs—does anyone else completely overlook the Eames chairs placed in the corner of perfectly-styled rooms on Pinterest—and after living in post-Soviet East Germany for a year, I gotta say that the stark minimalism of Brutalist architecture can get really depressing in a snowless winter. (I also have to admit that sometimes even the word "design" is so overused that it feels like a gnat swarm to the face on a muggy day in August.)
Yet, I can't help but love the work of French-born, NYC-based designer Raymond Loewy (1893–1986). You probably don't know the name, but the guy was so prolific that unless you've been living in a cave, I guarantee you've seen his work. Let's take a look at some of his greatest hits.
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