Wednesday, September 10, 2014

Grading the Summer Forecast

Back in April, Box Office Mojo made specific box office predictions for 20 Summer 2014 releases. At that time, it looked like it was going to be a tough Summer to predict; that theory turned out to be more true than we had imagined.Half of our picks were wildly off, which is a significant increase over past years. These inaccuracies can be chalked up to a few poor assumptions made ahead of the season.First, the predictions were made based on the assumption that July had to be the highest-gr...



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